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Positioning Statement and Motto Due Week 4 and worth 175 points Click here and for a step by step video tutorial on this assignment. In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo. Select only […]

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last about 3 years before this device is replaced by a newer version of the technology. What type of brand message should Generic Electronics send to […]

You will only post once in a minimum of 350 words to address the questions posed. You are not graded on any responses to classmates. You read about branding and product strategy. Now you will apply some of what you learned to address the product strategy, including the packaging (part […]

Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient) Technological forces. Legal forces. Economic forces. Political forces. Social forces. Competitors analysis Suppliers and/or Digital Marketing intermediaries. Customers’ persona.         Part 2, around […]

Assignment Content Throughout the weeks of this course you will be developing a marketing plan for a company of your choice, section by section. In week 2, you will complete part A, in week 4, you will complete part B, and in week you will complete part C. For the […]

Submit a 2-page paper in which you describe the marketing channels for your t-shirt company in the apparel industry. Your paper needs to be in APA format, include a title page, and a reference list. T-shirt Company Marketing Channels (2 pages + Title Page + Reference Page) Describe the marketing […]