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All four elements of the marketing mix work together as a team. It is often suggested that one weak element in the marketing mix can have a significant impact on marketing success. In other words, a marketing mix is only as strong as its weakest link. Companies that provide a […]

Create the Value: Market Segmentation Analysis and a Value Proposition Please check out the link below for the detail requirement MKTG522_-_Week_3_assignment_IN_DOC_SHARE.docx Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis […]

Create a 700-word elevator pitch that includes the following: Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think […]

What can be done to improve CRM? Lastly, explain how you can personally have a positive impact on customer loyalty in your position.

RETAILING FINAL PROJECT GUIDELINES Prepare a paper and PowerPoint presentation about your retailer using the guidelines that follow. All papers and PowerPoint presentation are due as outlined on the syllabus, The presentations will follow the course syllabus so that this becomes a collaborative learning experience. In researching and preparing your […]

Problem 4-23 Ratio Analysis Data for Barry Computer Co. and its industry averages follow. Barry Computer Company: Balance Sheet as of December 31, 2015 (In Thousands) Cash $77,500 Accounts payable $129,000 Receivables 336,000 Other current liabilities 117,000 Inventories 241,500 Notes payable 84,000  Total current assets $655,000  Total current liabilities $330,000 […]