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In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, […]

Prior to beginning work on this assignment, review Chapter 15: Global Marketing and the Digital Revolution and refer back to Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering […]

To prepare for this Assignment: Submit your responses to the following prompts. Identify each P in the marketing mix and explain what each P is. (300–375 words, or 4–5 paragraphs) Identify the similarities and differences between the marketing mix of a service such as a mortgage versus a product such […]

Discussion Overview Pricing is considered one of the most challenging elements of the marketing mix. Nevertheless, it is also the most flexible elements of the marketing mix. There are many effective strategies marketers can use to increase revenue and profits. Topic: Pricing Strategy ASG wants to launch gloves with warming […]

Introduction: There are a variety of communication platforms to reach customers. Some of the newer forms of communication include social media and mobile marketing. In addition, micromodels are used to concentrate on a consumer’s specific responses to communications. Scenario: The UDesignCookie Company (UDC) creates cookies made to order online for […]

You are the campaign manager for a well known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any […]