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In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional t-shirt company, as discussed in the Course Project Introduction section. For this paper, you are creating your own t-shirt […]

New Target Markets Determine any new markets for your strategy and describe how you will provide value to each target market. Marketing Mix for New Target Markets Determine adaptions for each new target market. Products Price Distribution Traditional Promotion Online Promotion Marketing Implementation Create the implementation for your marketing plan. […]

Assignment Task Overview For this assignment, you will assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum. There are three steps to this […]

Write a 2-page paper (plus cover sheet and reference page) that discusses how the use of social media has impacted you personally as a consumer. What social media networks do you find to be the most influential on your personal choices and why? Is social media a reliable tool when […]

Your research resources should include the REI organization’s Web site, but you are also expected to use information about REI that has been gathered by organizations that are devoted to marketing research. These organizations are referred to as secondary sources. A short list of secondary sources is provided for you in […]

Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.