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As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers. Can you please assist with discussion question? What are they? How do they differ? Are there any similarities?

Imagine that you are a financial manager. Determine three key drivers for evaluation when considering whether to invest in the futures market, indicating your likelihood to do so. Provide support for your rationale. Justify why using interest rate swaps is an effective way to control risk and improve return for […]

Take a position on the following statement: Conventional wisdom says one should measure a manager’s investment performance over an entire market cycle. Support your response with arguments from the text. Determine whether or not the universe of similar investment managers overcomes the statistical problems associated with instability of beta or […]

“Budgets and Integrated Communications Programs”  Please respond to the following: From the e-Activity, determine the best method of setting the health care provider’s communications budget. Explain your rationale. From the e-Activity, outline the basics of an effective integrated communications program for the health care provider you chose

Discuss 3 different strategic resources that your assigned firm possesses. 1. identify each resource clearly and discuss why it confers a competitive advantage on your firm. 2. for each strategic resource, discuss how competitors might seek to nullify its effect.

How would you describe an effective communication process? Provide an example. What are the six individual barriers to effective communication? Include references such as your textbook, journals, trade articles, etc., to support your response. Properly cite any references using APA format. Post your initial response to the discussion question.  Must […]