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Quiz Instructions Spelling and grammar count. Short essay answer quiz. Describe the events in detail for each question. Cite any sources within the question. Question 1 Battle of the Atlantic Question 2 Greater East Asia Co-Prosperity Sphere Question 3 Dunkirk Evacuation Question 4 Collapse of Greece Question 5 Battle of […]

Event Production – Discussion 1. An aged shopping mall is undergoing renovations and the management company has hired you to coordinate an “exiting entertainment extravaganza” to celebrate their grand reopening. They want to tie this in with a special “Midnight Madness Sale” promotion. As a planner, what is your recommendation […]

Introduction Read the Introduction section of this paper. You may not fully understand the terminology used in the Introduction, but you should understand enough to get a general sense of what information is conveyed in the Introduction. Answer the following questions. What is the purpose of the literature review in […]

Event Production – Discussion 1. An aged shopping mall is undergoing renovations and the management company has hired you to coordinate an “exiting entertainment extravaganza” to celebrate their grand reopening. They want to tie this in with a special “Midnight Madness Sale” promotion. As a planner, what is your recommendation […]

Internal Marketing “Internal marketing” involves a variety of actions, but basically is a process of reinforcing the focus on the customer, communicating with staff so they understand their role in delivering value to the customer, developing staff so that they are effectively representing the firm in way to support the […]

Sometimes the hardest thing for some marketers is to say “You are not my customer”.   In reality though, you are trained as a marketer to segment, segment, segment, and target.  So, your best decisions are driven around who your customers are, thus defining who your customer is not. This is […]