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Market segmentation is built around identifying differences in needs between different groups of customers. 1. How does your organization account for those different needs and segment its customer market, that is, what segmentation bases does it use? 2. Describe, in as much detail as possible, two different segments that your […]

QUESTION 1 a) discuss how product lifecycle affects product development strategy. b) please use one example of a product that is in the early stage of the product life cycle, and one that you believe is a mature product, to describe how the marketing differs for the two. QUESTION 2 […]

This is a marketing question and please number the answer according to the question. In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on “Consistent” and “complete” message implies with respect to promotion blends. If a marketing manager uses the task method to budget for […]

1.Describe the criteria that should be used for evaluating fieldworkers. If you were prioritizing these criteria to aid in your selection process, which three criteria would you consider most important, and why? 2.Describe the criteria that should be used for evaluating fieldworkers. If you were prioritizing these criteria to aid […]

Pricing and Retail Strategy In this assignment, you will evaluate pricing and retail strategy. In this essay: Choose a company (it cannot be your portfolio project company). Make sure to choose a company that you are familiar with and one that you have not used for other modules in the […]

Explain the key characteristics of the scientific method and show why these are important to managers concerned with reached. A marketing manager is considering opportunities to export her firm’s current consumer products to several different countries. She is interested in getting secondary data will help her narrow down choices to […]