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There is a debate in marketing on the question of whether or not marketing creates or satisfies consumer’s needs. Marketing has often been defined in terms of satisfying customer’s wants and needs and some critics maintain that marketing goes beyond that and creates needs and wants that did not exist […]

1) What is the decision facing Clean & CLEAR? 2) What factors are important in understanding this decision? 3) What are the Alternatives? 4) What decisions do you recommend? 5) What are some ways to implement your recommendations?

1- Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives. 2. Explain how the e-business can make use of technology to monitor and control its operations. Examination Questions 1- Outline the stages involved in developing a strategic e-marketing plan. 2- […]

Question 1 Discuss some of the challenges faced by Renault in devising their marketing communication strategy for the China market. Question 2 Analyze the importance of a marketing strategy for Renault that aims at achieving consistency in brand images for French cars overall, the Renault brand in general, and specific […]

Colleges, universities, and other educational institutions can be classified as service organizations. Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery. Identify one example for each gap that may be evident at an educational institution. Offer a solution for each of these five […]

Provide a short paragraph explaining each question: Is marketing more than just advertising? What role does marketing play in the success of the organization? Can marketing influence consumers’ decisions? Is marketing ethical?