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1.What are the characteristics of marketing channels? What three factors should be considered when designing one? 2. What are the benefits of multiple marketing channels? Are there any disadvantages?

What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages? Be sure to answer both questions. (300 words)

Imagine that you are the chief marketing officer for your health care organization. How might marketing trends impact organizational strategic planning? What can the organization do today to better prepare itself for tomorrow’s marketing trends?

(Essay question, please write no less than 350 words) International Marketing Briefly distinguish between global logistics and global distribution. Why is this difference important?

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program. (a) What should be in a proposal for the marketing vice president that explains mission marketing? (b) Why do you think a mission marketing project might work for the company?