Blog

In THREE full-developed paragraphs answer the discussion question (total three paragraphs). TOPIC: How does Southwest Airlines’s marketing management strategy build strong loyalty relationships with business customers?

Incorporating the marketing strategy changes as the result of your research, the DiVito Bakery has now re-opened. As the marketing consultant for the DiVito Bakery you are now recommending a Performance Tracking Proposal, instituted to monitor performance and identify potential areas of under-performance. The DiVito Brothers agree with your recommendation […]

Compile a PowerPoint presentation of your e-marketing campaign to include the company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI). Additionally, include concluding remarks looking to the future of this company with respect to e-marketing.

You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to mine the available data, which they can use to design more effective promotional programs. Your […]

You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to mine the available data, which they can use to design more effective promotional programs. The […]

After reading Consumer Behavior: “The Influence of Demography,” Consumer Behavior, research and identify three recent firms who deliberately market to the lower class. Answer the following questions: • What are the business issues involved with marketing to the lower class from the perspective of the marketer? • What are the ethical issues […]