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Visit and review the National Retail Federation website (www.nrf.com) and look for the Retail Advertising & Marketing Association (RAMA) sub link (http://www.rama-nrf.org/). Please respond to the question. APA format. How can the National Retail Federation help in retail IMC?

Write a 5 page paper comparing the WDA wireless device application business models used by Sprint, Verizon, and AT&T Wireless. Within your paper, compare the business models related to collection of revenues and provide similarities and differences among the service providers. Does the approach change depending on the WDA? Is […]

GM: Downsizing the Hummer Read the case of “GM: Downsizing the Hummer” on pages 322 to 324 of the textbook and answer the four questions below. Do not answer the questions from the textbook. book is :Principles of Marketing seventh canadian edition by kotler armstrong cunningham Question 1 (15 marks) […]

Today’s integrated marketing plan consists of a marcom strategy, an online strategy and a promotion strategy. What are the various activities included in each of these 3 strategy components? What is the difference between relationship marketing and database marketing? With a majority of business organizations now using Database Marketing to maintain customer relationships, state Positive and Negative aspects of this method.

1.How has the loss of marketing jobs impacted the US economy? 2. What impact do global economic forces have on a country’s economy? (Cultivating a Global Mindset).1. What can individuals and organizations do to cultivate a global mindset? (What is a Global Company?) 1. What makes a company global? 2. […]

Describe in detail the following three methods of Web Marketing: 1) Key word advertising 2) Search Engine Optimization 3) E-mail Marketing In a minimum 3 page double spaced paper, fully explain each marketing method, their strengths and weaknesses, and how you would use them in your website and blog. This […]