Blog

Marketing Interview Explore the marketing communications function and structure within the organization or business where you are employed. If not employed, choose an employer you may aspire to work for. Learn how marketing content is creatively developed and produced for your organization. Oral presentation will be given during week 5, […]

Promotional Blunders (Marketing Communications:Advertising & Promotions) Marketing, media, and promotional messaging can sometimes pose problems for companies, endorsers or even individual product lines. Discuss one current example and outline the scenario. Consider the following: An endorser who’s in trouble A product that’s been recalled or found harmful A misuse of company resources […]

Clow & Baak. Integrated Advertising, Promotion, and Marketing Communications 7th edition Chapter-6, Advertising Design Review Questions 6-1. What is a message strategy? 6-2. Describe a cognitive message strategy and identify the five major forms advertisers can use. 6-3. what is the spontaneous trait transference in comparison advertising? 6-4. describe an affective […]

I had a manager in my marketing department once tell me that he was tired of hiring people from the military because they act too rigid in the workplace and are “too command and control” in management style. As the Human Resources manager, I helped coach both the marketing manager […]

Introduction to Your Marketing Plan Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and […]

What are some of the key differences between marketing an experience vs. a product?  Which generates more long term customer loyalty?