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Unit VI Scholarly Activity – Research Methods Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with […]

Write a one sentence response to the question below. What do you see as the difference between marketing and content marketing? The one sentence is worth 5 points: explicit evidence from The Story of Content (2 points) + appropriate application to our marketing definition (Chapter 1) + grammar/mechanics (1 point)

Marketing campaigns are an important form of marketing initiative.  What steps should be taken to create an effective marketing campaign? Also, what parties or players should be involved in the process?

Marketing professionals must understand the consumer experiences in making purchase decisions. Keep the following questions in mind as you discuss this process: What are the stages of the consumer purchase decision process? What is the purpose of each stage? How can marketers use this understanding to help consumers acquire the […]

Define customized, standardized, and syndicated marketing research. Why is it important to understand the research design used for syndicated research?

Question 1 : Read the Costco mini-case in pages 444-445 in the textbook. After doing that discuss on the following: What is unique about Costco’s channel management process? Question 2: You need to submit Draft #3 of the Marketing Plan. For this draft you need to include some specific components. […]