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As part of the marketing strategy, you will identify suitable market segments, selecting targets and branding that are critical to the success of any marketing plan. Using Internet or library sources (or both), locate information to answer the following questions; be certain to explain your reasoning: • Which variables should […]

 Marketers use several segmentation categories and various variables within each category when segmenting prospective markets. Thinking about the buying experience you described in Questions 1 and 2, which segmentation categories and variables may have been relevant for the marketing organization’s segmentation? Identify the specific categories and variables and construct a […]

Choose an organization with which you are familiar: Write a paper of no more than 1,400 words determining financial strategies to sustain investor relations. Develop alternative tax strategies that support shareholder interests for the executive team to consider. Consider issues like dividend policy, capital investment policy, preemptive rights, and marketing […]

This question is about Web Design. Email campaigns, are still vibrant and active parts of company marketing and you as the web analyst may be asked to make sense of this data. One of the biggest pitfalls in web analytics is how to understand and deal with the data from […]

Of all the organizations and companies in your area, which ones do not appear to be implementing the marketing concept? Think of two examples and answer the following questions for each one. ·      Are they trying to satisfy their customers’ needs or their own needs? Why? ·      Are their efforts coordinated? ·      Are all […]

Read the extract below and answer the question that follows: John, a 28 year old marketing executive comes to counselling feeling completely stuck in a rut and frustrated with life. John has been working in the same role for several years and for the last 2 years in particular he […]