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Question 1 (2.5 %): Select any one Apple Computer product.  How would you characterize the diffusion of this product in terms of the categories of adopters?  Has it crossed the chasm?  Explain. Question 2 (2.5 %): Microsoft has hired you directly out of a high quality MBA Program to join […]

Select a business or nonprofit organization or a brand and plan a mobile marketing campaign for it. Use the process shown in Figure 16.5 on page 449 and described in the section “Mobile Marketing Campaign Planning” on pages 449-450 as your guide. Be sure to address the six essential questions […]

In what ways “intentional marketing research” is different from “domestic marketing research”? Explain the role of research in international marketing strategy. 350 words maximum.

1. What is brand resonance? Can every brand achieve resonance with its customers? Why or why not? 2. How does a company build a strong brand (define the steps)? Additionally cite a company that has been successful with making a strong brand, and explain why. 3. What do you see as the […]

Case Study Questions Why is Dr. Carter having such a hard time with the idea of marketing?   What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values? Is Dr. Stein’s idea of patient testimonials a good one? What about HIPAA and […]

1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw) Question: (1) How does Kate Spade incorporate the brand’s voice and promise in their marketing strategy?   (2) Discuss two additional insights that you learned from the Kate Spade video. (3) Cite three external and internal influences on consumers as described in chapter 3 that might be a focus of marketers targeting international shoppers.   2. Watch another video and answer the question (https://bb.philau.edu/bbcswebdav/pid-496204-dt-content-rid-2000688_1/courses/16SM-GFE-725-1/Xcel_Reels.mp4) Don’t forget […]