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Case Study- Marketing Excellence: Procter & Gamble Procter & Gamble (P&G) began in 1837 when brothers-in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there, P&G innovated and launched scores of revolutionary products of superior quality and value, including Ivory soap […]

Q1 Research and then outline (here) the elements of a Marketing Plan (using and integrating at least three sources on the subject of ‘Marketing Plans’). Think of this as an outline for the Marketing Plan you would have for your ‘product’ to a (1) key segment. Q2 Consider that your […]

What are 4 elements of the economy as they apply to marketing? Why does network marketing is best for marketing in recession? Do you think business should actively market more or less during recession?

Q1. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not? Q2. Select an organization with […]

Have you ever been selected as a respondent in a marketing research survey? If yes, how were you contacted and where were you interviewed? Why do you think you, in particular, were selected? Did you know or could you guess the purpose of the survey? Do you know the name […]

Communication strategies with physicians Many physicians think that marketing is another word for advertising or sales. How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare? Direct marketing A salesperson for a surgical device company can often be found […]