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Discuss the differences among the intensive, selective and exclusive distribution strategies. The characteristics of convenience, shopping, specialty and unsought goods play a major role in determining the marketing mix for products in each of these categories. Briefly describe the distribution strategies (intensive, selective, or exclusive) of each type of product. […]

Marketing Plan for Increased Medical Patients You are working as a marketing consultant and a physician in private practice asks you to develop a plan to help him attract more patients. The physician currently treats 10 patients per day and needs to increase to 20 patients per day to break […]

Explain the factors that affect buyer behaviour? Assess the validity and reliability of market research findings? Outline the key points which a marketing plan must contain? Why it is important for a business to plan the market strategy keeping in view the target market/ customer? Activity (case study) Mobile phones […]

Defining a Communication Plan Instructions: In this scenario-based activity, you will need to review the scenario presented to you, your role in the process, and then read the viewpoints of the key employees that have been assigned to help you with this activity. Be sure to view the grading rubric […]

Read the case “Never Stay Here! The Power of Negative Online Reviews”. Please answer the questions at the end of the case. Incorporate at least two outside sources into your answers, and properly reference them within and at the end of your paper. Case Study Never Stay Here! The Power […]

Suppose that in 2010 Global launches an aggressive marketing campaign that boosts sales by 15%. However their operating margin falls from 5.57% to 4.40%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009 1. What is […]