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Discuss the implications of global and international regional strategies for different departments and functions. For example, finance & budgeting; human resources; legal counsel; operations & production; marketing.

You name some great potential sources for continued funding, but many other marketing strategies need to be in place and they need to be revisited often. In this era of social media outlets being so popular, it would be wise for organizations to jump on the bandwagon. For instance, Facebook […]

Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion: Define the two concepts of segmentation and targeting. Using a product of your choice, identify a primary customer group based on common, shared characteristics. Include demographic and behavioral characteristics of the customer group. Explain […]

  Shell’s Top Recruiter Takes His Cues from Marketing When Navjot Singh joined Royal Dutch Shell in the early 2000s, the company was facing an extraordinary challenge: The rate at which Shell’s engineers were retiring meant the global firm needed to more than triple the number of new recruits it hired, […]

When customers are dissatisfied what is likely to happen? What should be the marketing manager’s goal(s) for dealing with dissatisfied customers?

Assignment 1: Marketing Communication Process Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives. Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, […]