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 Marketing One’s Self – (Helpful – chapter 11) DR. JANE LEE : “Bob happened to be on campus today to attend a meeting of community leaders and I asked him to drop by my class for a few minutes during a break. He was once a student of mine and attended class […]

Terra Lycos: Go Get It!  – (Helpful – chapter 14) In a few short years, the Internet has revolutionized the way companies do business. Of course, there have been huge successes as well as painful failures among the companies that have embraced the Internet-particularly those that have relied on the Internet […]

Refer to the “Freeman-Brown Private School Case Study” document for details pertaining to this assignment. The board of directors at Freeman-Brown Private School (FBPS) has hired you as part of a consulting team to review the situation and present your findings and recommendations. Write a paper (1,250-1,500 words) that discusses […]

Read the case study “The Invisible Sponsor” on page 985 and answer below questions. 1. Why do some executives refuse to function as project sponsors? 2. Can an executive be “forced” to function as a sponsor? 3. Is it right for the sponsor to be the ultimate person responsible for […]

Assignment Rubric Our first Assignment Paper has you researching and applying our reading this week to a Company that symbolizes the entrepreneurial spirit. So, you will be researching “TOMS Shoes” and it’s Founder/Chief Shoe Giver, Blake Micoskie, in responding to the Assignment questions that follow. TOMS Shoes, is an online […]

Explain why it is important for the IT professionals in the workplace to have business-related skills in addition to technical skills. Data mining is a common practice used to help identify buying patterns of customers for marketing purposes. More recently, though, some companies have started gathering non-purchasing information in order […]