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The concept of leadership as a “vocation” greatly distinguishes leadership from a job, career, or what one simply does for a living. A vocation can be thought of as one’s calling. Vocation is often associated with the clergy or missionaries who feel called by a higher power to fulfill a […]

Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following: I chose games, apps and social media as my market sector. Summary of the market analysis and anticipated consumer needs Competitive forces […]

Compaq Computers In mid-1992, Compaq Computer Corporation introduced its Prolinea line of personal computers. This new line was aggressively priced to meet and in many cases beat the price of competitive PCS. Compaq believed that this new product line would appeal to a new and significantly larger market because it […]

Examine the price elasticity of demand for the product(s) Netflix sells. a) Analyze the available data and information, such as pricing and the availability of substitutes, and justify how you determine the price elasticity of demand for Netflix. b) Explain the factors that affect consumer responsiveness to price changes for […]

Leadership and Management Case Study Laura is the Associate Director of a non-profit agency that provides assistance to children and families. She is the head of a department that focuses on evaluating the skill-building programs the agency provides to families. She reports directly to the agency leadership. As a whole, […]

If the minority shareholders of the Company were of the view that the holding of the AGMs is a formality and hence they did not attend the company’s AGMs in the past years, should the provisions in the Companies Ordinance for holding AGMs be repealed in Hong Kong? Give reasons […]