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Assessment Title Marketing Plan Task Description Length: 4,000 words (excluding the executive summary, appendices, table of contents, reference list, and charts).   Task: Assessment 2 requires students to work in groups of up to three students on a selected product or service to create a comprehensive strategic marketing plan. This […]

Positioning Statement and Motto Due Week 4 and worth 175 points Click here and for a step by step video tutorial on this assignment. In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony. Select […]

If you’ve had a really bad day (one of those “I wish I had stayed in bed days”), is there a product that always makes you feel better? How about at the holidays; does your family have favorite foods that you associate with all the good things the holidays mean […]

12-9. Summarize some of the elements in India’s political, economic, and cultural environments that can impact the market opportunity there. 12-10. Review Figure 12-4. Which quadrant of the matrix applies most directly to India? Why? 12-11. Going forward, to what degree will Walmart be required to adapt its business model […]

For this class, you will be ‘starting’ a business of your choosing, so you must decide what business you are interested in and submit a proposal with a brief description for approval. The constraints in selecting your business include: Your business must NOT be a seasonal business. You cannot use […]

Identify your key customers. (These can be B2B customers of your products or services or B2C individuals whose satisfaction is key to the success of your business.) How might your customers value your products/services? Consider the changing marketplace, technology, your product, and your brand. Provide a good definition and description […]