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Recall the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality, exactly where were the negative gaps between expectations and the actual service? Next, contrast the unsatisfactory experience with a positive one.

What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas?

One in four projects in the construction industry results in a claim. While some disputes are inevitable, effective management strategies can reduce the number of claims and disputes. These strategies include a range of best practices related to bidding and proposals, contracts, communication, documentation, training, scheduling, and project management. Imagine […]

Imagine that you manage human resources for a small business. You have recently prepared a report on the market rate of pay for salespeople, and the company’s owner says the market rate is too high. The company cannot afford this level of pay, and furthermore, paying that much would cause […]

Briefly describe each of the four stages of the training cycle: Assessment, Design, Implementation, and Evaluation. Why is it termed a “cycle”? Apply a brief example (imaginary) of a training program at each stage and show the dependence of each stage upon outcomes of other stages.

1.Imagine Dragons use their superfans to build their band’s brand. Why is this viral seeding strategy successful? What makes it successful?   2.Seeds, or in this case superfans, typically need to be incentivized to spread the information. Do intrinsic or extrinsic incentives work better for Imagine Dragon’s superfans and why? […]