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You will conduct a brief SWOT analysis for a publicly traded company of your choice (except the following companies: Netflix, Pepsi, Amazon.com, Apple, Starbucks, and Nike. Your submission should be no more than one page (1″ margins, single-spaced and 12 point font) uploaded on Blackboard in Word format. you should […]

How are brochures AIDA documents? What are the two categories of website visitors and what do they mean? Does social media rely on the “hard” or “soft” sell? Why?

1) Assume you have to develop a strategy to fund a $200 million purchase of a professional sports team. Identify and discuss three viable funding sources to pursue. What criteria could help or hurt your chances of obtaining funding? Describe the information that potential investors will ask before making an […]

Positive profits can still result in a negative cash flow. Depending on the industry, it may be more important to track cash over profits, or profits over cash. What difficulties will result if an entrepreneur tracks only profits and ignores cash, or only cash while ignoring profits? Give an example […]

Application to the same organization as defined. In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market share or creating a […]

Assignment 1: Advertising Campaign Due Week 5 and worth 200 points Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. […]