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The CMO of electronics retailer The Good Guys has commissioned a marketing study to analyse its performance and identify opportunities for growth. Your marketing consultancy firm has been given this project and you have been assigned the task of analysing the data and developing recommendations to be presented to the […]

You are a new small-business owner focused on selling healthy pet food/products in a small town. You are struggling to bring in new customers and develop a name for your store. Address the following in 525 to 700 words: o Identify several key business strategies that the business should consider. […]

Libraries and collections of information often exist for the public good. What would happen if libraries of some types of information were privatized?

The purpose of this individual report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity […]

Task Description The second assessment task requires you to undertake a market opportunity analysis for a new product. You will present the market opportunity analysis as a portfolio. This portfolio should be 1500-2000 words maximum in length excluding the title page and reference list. Your task is to choose ONE […]

Purpose: This report should cover the historical development of department stores and discount stores in Australia. Obviously you would start by defining both types of retail institutions and then describe what merchandise they carry and how they market to distinct types or market segments of retail customers. You may like […]