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Please briefly explain the reason why the Fed cannot precisely control the money supply in the economy. (hint: use “monetary base”, “currency-deposit ratio” and “money multiplier” in your explanation.)

Services marketing is a complex field of marketing, with a range of context-specific challenges, evolving theory, and emerging topics of interest. For this paper, students are invited to address the following topic in a short academic essay: “Where to from here? How does Service Dominant Logic influence the delivery of […]

Early critical reflection (MP) For this early critical reflection (1000 words aligned with larger Marketing Portfolio, MP), you are required to collect a portfolio of evidence from the world around you that represents marketing objectives, strategies and tactics. You must seek current information (i.e. 2016 to 2019) and examples from […]

Imagine that you are thinking of a start-up company. Now, you need to promote and sell your brand to possible investors and consumers. Importantly, your brand should address a particular social issue, for example, bullying, domestic violence, climate change, and so forth. You will then submit a report addressing the […]

a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.

Demographic Segmentation: The variables are age, gender, life-cycle stage, income, religion, race and nationality. McDonalds McDonalds was founded in 1948 in America. It makes segmentation based on life-cycle stage and then positions itself as a low-cost and family-friendly restaurant. For positioning McDonald uses adaptive type of product positioning by manipulating […]