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Why is advertisement a crucial part of a business and should your method and approach constantly change aimed at your target market?

Develop a five-year strategic plan with cost estimates and a time line. It should be 5-7 double-spaced, typed (12 point) pages plus exhibits. Your plan should include/address the following points: Describe the situation facing Mensa at the time of the case. This should include the major issues facing the company […]

Discuss the importance of sales promotions as part of a company’s promotional strategy. Also, address the differences between consumer and trade sales promotions. Finally, evaluate the relative effectiveness of reaching a business-to-business (B2B) market between trade sales promotions and personal selling. Cite and reference APA Format

You will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following: The case study The understanding of the competition The likely attitude of the Frequent Flyer Program members at the time of the events Complement your understanding of the competitive […]

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following: What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. […]

Discuss the importance of sales promotions as part of a company’s promotional strategy. Also, address the differences between consumer and trade sales promotions. Finally, evaluate the relative effectiveness of reaching a business-to-business (B2B) market between trade sales promotions and personal selling. Cite and reference APA Format