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Throughout this module, students will work on developing a marketing plan for a product or service of their own choosing (e.g., software product, consumer product, service). The product or service may already exist, or it can be something invented by the student. Students will complete the Introduction section of their […]

Intensity of Global Competition 1. What factors are contributing to the intensity of today’s global competition, and how do they influence different marketing strategies? 2.Consumerism vs. Environmentalism Can an organization be focused on both consumerism and environmentalism at the same time? Explain. Due Tuesday (question 3)The Expanding Market Reading requirements […]

Read the case study and answer the question in one page. The question is: What wrong with the way of marketing of the pharmaceutical in United states? Also, mention the key points of the case study and analyze the possible outcomes of the case.

1.Compare and contrast the following two marketing management orientations: “the selling concept” and “the marketing concept”. 1a.2 questions that you would ask in relations to the topic 2.How can the marketing mix be used to effectively differentiate and position a product or service? 2a questions that you would ask in […]

Choose 1 of the below assignment. Your discussion should be 500 words in length. Submit your assignment by Tuesday midnight: What are the five different marketing management orientations. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? Compare and contrast the positioning for […]

Your service firm is contemplating adding a “guarantee” component. Members of senior management are unclear as to the marketing advantages of a guarantee. How would you convince members of senior management that a guarantee can provide a marketing advantage?