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In analyzing the case, please address the following topics/questions: Key issues ? Should the Omega product range be expanded or rationalized? Why? What supports your opinion?? Should the Swatch Group continue to support and expand the mono-brand (Omega) retail store strategy or adopt an alternative format/tactic? If so, what and […]

What do you think should be done differently in terms of the distribution strategies being used for this Brand? Why?

Question detail and related story Lanen Corporation is a major imaging solutions provider. The company has three main divisions: one that manufactures digital cameras, another that provides industrial color management systems, and one that manufactures traditional photographic products such as optical cameras and films. The digital side of the business […]

1.Contrast formal with informal planning.discuss why planning is beneficial? 2.explain in detail the six step strategic management process? 3the primary means of sustaining a competitive advantage is the adjust faster to the enviroment than your competitors .do you agree or disagree with this statement.explain ur position. 4.first we had the […]

From discussions and material presented during lectures, write an essay to demonstrate your theoretical understanding and practical application of Marketing. Each student is to select one of the essay topics below and write an essay of 1500 words, to be submitted in Week 5. The essay must be referenced with […]

Corporate or Organisational Culture General Framework Discuss why corporate culture is such an important determinant of organisational success. Outline the dimensions commonly used in describing a particular organisation’s culture. Individual Components Each individual should focus on one (or two) of the dimensions and identify a specific organisation noted for its […]