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Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer. Justified ideas and responses by using appropriate examples and references from texts, Web sites, other references, or personal experience and […]

Each week questions have to be at least 1 page. Include references for each solution. Week 6 Describe a situation in which you thought the product classification (convenience, specialty, etc.) did not seem to match the marketing strategy used and why. Week 7 Respond to the following statement, “Marketing channels […]

Using the South University Online Library, search for academic articles to complete the following tasks: Indicate the types of stakeholders involved in the new product development process. Evaluate the impact of key inputs from stakeholder groups on new product development efforts. Analyze the role these key stakeholder groups can play […]

Portfolio Creation This week, compile your weekly submissions into a portfolio quality PowerPoint presentation to present your sales promotion and special event marketing plan to the class. Create a presentation of 12–15 slides. Make sure to use attractive fonts and colors to make your presentation visually appealing. Your presentation should […]

Answer the following questions in essay format of 350-500 words. All questions must be fully answered. 1. What are the factors that seem to drive the globalization of the automobile industry? Why is the computer industry not spread more evenly around the globe? 2. Identify three product categories for which […]

Discuss how the two biggest sales promotion trends-incentive programs and loyalty programs- can work together using technology. Give examples to support your answer.