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For the 3rd part of the marketing plan (1st & 2nd part attached as refrence) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner. The answer to each question should be around 400 words using APA style. Question #1 […]

Your office is planning issuing a solicitation for a lawn maintenance contract.Prepare three types of specifications (see below) that could be used in the solicitation. (a) Design specification – 1 page (b) Performance specification – 1 page (c) Functional specification – 1 page

Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book‘Market-Led Strategic Change’ You are required to illustrate your report with relevant examples using acompanies you are familiar with. TWOmain parts to this chapter: 1.Contradictions in managing customer satisfaction & loyalty […]

Week 01 Individual Assignment: You have been selected as a consultant for “Starbucks.” Go to:  HYPERLINK “http://www.starbucks.com/about-us/company-information/mission-statement” \t “_blank” http://www.starbucks.com/about-us/company-information/mission-statement. You have been asked to begin the consulting process by evaluating their mission statement. How effective is Starbucks’ mission statement? Is it consistent with principles of effective mission statements? […]

1) A company is planning a wireless-based CRM system. Almost all the benefits are intangible. How can you justify the project to top management? 2)Survey results on the incidents of cyberattacks paint a mixed picture; some show increases, some show decreases. What factors could account for the differences in the […]

As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms “ingredient brand” a new item. What are some of the requirements for succeeding in ingredient branding?