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You are assigned as a staff auditor for a high growth technology company that is in the process of planning for an IPO in 2 – 3 years. You are reviewing the sales of new technology and notice that sales growth is double digit and has increased considerably. Most of the […]

Consider what you’ve learned about IKEA from this case study. IKEA must consider that its product assortment and quirky promotions may not appeal to all cultures or market segments. As a result, do you think that this company will have to adapt its merchandise and promotion to appeal to differing […]

When you complete module 3 you will be able to: Develop a null and alternative hypothesis for a given research question. • Describe characteristics of a normal distribution. • Distinguish between Type 1 and Type 2 error including how error is related to alpha. • Calculate and interpret z-Tests. • […]

PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM Describe a primary decision maker in example of target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS Provide a brief profile […]

Call to mind the current company you work for (or a company you worked for in the past). Briefly describe the business that the company is (was) in. Then, describe how it used marketing research. Was this an effective use of marketing research? Was the research question answered? Was the […]

Discussion Question: What do you see as the single most important question to address in the abortion debate? Support your answer with evidence from the selections by Lee and George and Little (See Levine). Requirements: 200-300 words and includes support by citing references (using APA formatting). Please use quotes or […]