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What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and explain how they work. Prepare to explain in class why you evaluated the two ads as you did.

As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages? What is the role, if any, for traditional media outlets in this new environment? Will mobile marketing efforts including directing advertising to smart phones, be accepted by consumers?

What is a mode of entry? Describe the four main types of entry modes.

What are typical causes of conflict in the workplace? Ask participants to relate specific examples from their experiences.

What are the major disadvantages to test marketing and how might they be avoided?

What are the different ways Web publishers charges for advertising?