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Write 600 words As you review the analysis conducted by Mike and Tiffany, you notice the area of competition is missing from the reports. Thinking about your project management training, you update the project schedule to include activities related to identifying competitors. You talk with Mike and Tiffany at lunch. […]

Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team […]

Subject: Researching Marketing Questions Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company […]

Case study How should Telenor move forward in Serbia? Who should be the target Segment?

Prior to beginning work on this discussion, review Chapter 13: Global Marketing Communications Decision I, and The Toyota Recall Crisis: Media Impact on Toyota’s Corporate Brand Reputation article. The promotion (P) of the marketing mix includes advertising, public relations, sales promotion, personal selling, and direct marketing. When a company embraces […]

Topic: The Supplier and the Business Market In the simulation and ASG CSR database you read about the different product lines that ASG carries. What kinds of products or raw materials would be needed for the product line you chose, and why? Are these materials in line with the company’s […]