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In 2010, bottled water consumption within the U.S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade. The […]

The shared value creation framework provides help in making connections between economic needs and social needs in a way that transforms into a business opportunity. Taking the role of consultant to Nike Inc., discuss how Nike might move beyond selling high-quality footwear and apparel and utilize its expertise to serve a social need. Give Nike some advice on actions the company could take in different geographic markets that would connect economic and social needs.

Students should review their lecture notes and participate in the discussion of the following: 1) Should banks be required to clearly state any off balance sheet activities? Should banks be required to hold reserves against their off balance sheet activities? 2) Should governments purchase the devalued paper so that financial […]

There is a quickly developing challenge for businesses to upgrade their effectiveness in marketing in the digital world from manufacturing to healthcare, to government and everyone else. What do you think needs to happen? How can government help? Can it be part of the solution?

Ethics in the healthcare. Discussion questions. Briefly explain all questions. ( 250 words for each question please). cite and 2 references recent. Respond to the following discussion questions in a substantive way. Responses must be in proper APA format with sources cited and  2 references. No running head. DQ1: According […]

Discussion questions (1,000 – 1,250 words) You have now had the opportunity to review Advertising, Promotion, & Other Aspects of Integrated Marketing Communications. Some of the topics you have learned about were branding, integrated marketing communications, customer relationships, ethics and promotion, promotional tools and customer loyalty. Now it is time […]