Blog

Handy Andy, Inc. The research question is whether this is a customer service problem and what, if anything, should the marketing vice president do about it. Write 1100 words in APA format. Below is a recommended outline. a. Is this a customer service problem? b. In the case is the statement, “The […]

1. What is Customer Lifetime Value? 2. Describe a situation where a company should focus on CLV to cultivate their customer relationships. 3. Describe a situation where CLV and customer retention will not be important. 4. Define and describe Database Marketing and CRM. What are the pros and cons of […]

This is a three-part question: a) discuss the role of marketing communications, b) identify the eight steps involved in developing effective communications and describe some of them in more detail, and c) choose an advertisement that you have seen or heard then identify and explain the type of appeal employed […]

Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market. Develop at least one question for each […]

Develop a Marketing Plan for a New Business/Service. This project will start you thinking about Marketing in a practical sense. You will gain experience formulating a plan, learning how each part is dependent on one another. You will gain some introspection and perhaps direction for the future. In fact you […]

1.       When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix? [See Section 11-3 Product Line and Product Mix.] 2.       Do you think GaGa’s SherBetter pints and bars are likely to follow the product life cycle of traditional ice cream products? […]