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What is the Best Type of Market Research? Researching the question of quantitative versus qualitative marketing research will allow you to assess both the advantages and disadvantages of these types of research. This exercise will allow you to see that both of these measures are a very important resource for […]

The Cutco case deals with the marketing environment surrounding green initiatives and the skills marketers need in today’s changing workplace. You will assume the role of a new marketing manager at a local light bulb manufacturing company. Your boss has read a story about the green initiatives at Cutco and […]

Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organization’s Web site also has a privacy/security policy and uses programs tools designed to […]

TOPIC: T-MOBILE Marketing channel strategy. can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity. Question: What type of distribution intensity strategy does T-Mobile currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or […]

Q. 1. “Glow” is a new cosmetic company that is about to be launched in the market. “Glow” believes that Mother Nature has an answer for almost everything, and so they are keeping their ingredients list as close to the earth as possible. Honestly, they do not use unnecessary chemicals, fillers, parabens, […]

Analyze the four Vanguard client services areas of full-service institutional, investment-only institutional, core retail, and high-net-worth retail using the Boston Consulting Group Matrix. o Design a marketing strategy for each type of service at Vanguard. o Discuss the competitive advantage that Vanguard may have in the market place.