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Today’s integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your discussion thread using real-world examples. 1. What are the various activities included in each of these three strategy components? 2. What is the difference between relationship marketing and database marketing? […]

1. What is the Louis Vuitton’s marketing strategy? 2. How much does the handbag/wallet sell for different seasons (spring, summer, fall, and winter). Which seasons is the best seller? (Only for handbag and wallet). 3. How much can gain for only one collection (ex. monogram icon) about one year? 4. […]

Examine Tom’s of Maine: http://www.tomsofmaine.com/home for your analysis: Answer the following questions: 1) What macro- and micro-environmental factors should the company consider when marketing their product? 2) How should the company use segmentation, targeting, and positioning to ensure market success? 3) How would use assess the 4 Ps of the […]

“Costco Wholesale” Students will develop a response to the questions below: Discuss and evaluate Costco’s strategy in terms of pricing, product selection and marketing and advertising strategy. Discuss whether or not Costco can achieve a sustained competitive advantage with this strategy. Discuss the alignment of Costco’s mission and strategy. Evaluate […]

Is marketing for the start up business an itty-bitty consideration or important? Should marketing be included in the start up expenses incurred during the pre-opening phase, or should the owner unwind marketing dollars after the grand opening and just see how it goes the first month?

1- compare and evaluate two teen website such as about.com/teen. delias.com, alloy.com, teenpeople.com, gurl.com ,bolt.com, and seventeen,com . 2- Visit AARP’S  website ( www.aarp.org). On the basis of what you read there .do you think AARP is doing a good job of appealing to baby boomers. ? 3- visit the […]