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Describe the consumer / segment using the theory and frameworks from marketing to structure the information you are presenting. It is suggested you research a wide range of general marketing textbooks (658.8 in any library anywhere in the world) to find the most appropriate visual representation / structure to present […]

For the nominated product that the consumer is intending to purchase, undertake an analysis of the value proposition and marketing mix for that brand/product.  For example, your chosen nominated product may be the LG 55 inch full HD3D TV. You will analyse the current brand/product value proposition and marketing mix […]

For the product that is competing against the nominated product, e.g. the Hisense 55 inch full HD3D TV, you are to provide a clear value proposition statement and detailed marketing mix strategy whose goal is to change the consumer’s preferences away fromthe nominated product e.g. LG 55 inch full HD3D […]

The key focus of this section, is to explain and justify, using theory from marketing and the information analysed in steps 1, 2 & 3 above, why your proposed marketing mix strategy and value propositionwill, or is highly likely to, change the consumer target market’s intended purchasing behaviour away from […]

Understanding the environment in which a business operates is crucial to being able to remain competitive. Additionally, the trend for growth into international markets means that modern businesses have to consider a growing number of factors when planning marketing activities. Being able to “profile” your potential consumers and the characteristics […]

Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation […]