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This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to […]

“Marketing Strategy”  Please respond to the following: * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response. Imagine that you are about to launch a social […]

Read the case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook. Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers […]

Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine. Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. […]

Read the following: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the […]

The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message. Draft a 200- to 300-word response […]