Blog

Assessment Description Using the organisation chosen for Assessment 1 Tesla, students are to apply their leanings from the capstone topics and apply them to the organisation by undertaking additional research. Assuming the role of an organizational consultant, students are to write a report that clearly articulates the organisations strategy and […]

Students are required to choose ONE of four businesses/products. This assessment requires students to work individually on their selected business/product to create a comprehensive strategic marketing plan with a maximum word limit of 2,500 (excluding references). Your assessment should be an application of relevant marketing concepts learnt in the unit. […]

In this individual assignment, you will be given an opportunity to further explore the complexities of consumer behavior by examining cultural factors influencing consumer decisions to purchase products in a digital market space. This will enable you to review the place of consumption in the modern society critically. Individually, you […]

1)Understand the basic concepts, principles and theories of marketing in relation to products/services 2)Analyse the strategic issues affecting the marketing decision process 3)Explain and critically assess the environmental factors, consumer decision making process and segmentation of a market 4)Apply the tools, techniques in developing a marketing mix strategy 5)Apply the […]

Weighing 30% of the total mark for this unit. The answers to the questions posed not be less than 2000 words, no more than 2,500 words in length. Use the case study and other credible references to answer the following questions. There are 4 questions regarding the article” Customer Loyalty […]

Business Sourcing Map Using slide #22 of the service line marketing for success PowerPoint presentation as a model (see Week 3 Multimedia), choose an early detection screening (e.g., mammogram, hearing or vision, or diabetes screening) and develop a one-page business sourcing map detailing sources of business and their relative value […]