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Flexible Pricing—Is There Discrimination in Bargaining for a New Car? Read the Making Responsible Decisions box on page 355 in the text. 1 – Why would a seller choose a flexible price policy over a one price policy? 2 – Is price discrimination legal?

See Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text. 1 – Which ads are your favorites? What makes them good ads? 2 – Compare the ads from the same advertiser for different years. What changes do you notice? 3 […]

What are some of your favorite social networks? Read the Marketing Matters box on page 501. 1 – Which is your favorite social network? Why? 2 – How is user-generated content presented by someone using Facebook? 3 – What are some ways that brand managers use Facebook to converse with […]

Amazon: Delivering the Goods . . . Millions of Times a Day. Read the Amazon case on pages 400 and 401. You may watch the video at the publisher’s website if you choose. 1 – How do Amazon.com’s logistics and supply chain management activities help the company create value for […]

Be sure to view the four Ps interactive in this week’s lecture prior to entering this discussion. Which option did you choose for Our Town Photography? What rationale did you use to select the option you chose? What changes would you recommend to the marketing mix for the Our Town Photography […]

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might […]