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The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). […]

Please review the following article “17 marketing campaigns with a positive message for women”. Choose one campaign and discuss how it relates to key topics/concepts in Chapter 6 such as, but not limited to: self-concept, self-esteem, ideal self, actual self, social comparison, gender identity, gender roles, ideals of beauty, cultural […]

Jason David had recently been promoted to Director of Sales Promotions for Newman’s Own Organics. He was excited to find ways to expand product offerings into a wider variety of retail stores. His assignment was to fine-tune both the consumer and trade promotions that would be offered in various markets. […]

Based on the assigned readings and lecture notes, identify and discuss Facebooks’s key stakeholders. Based on information provided in the article, how did the firm prioritize its key stakeholders prior to this scandal? Explain your answer. Describe the legal and ethical issues related to Facebook’s use of customer data. What […]

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads […]

The overall objective for this assignment is to fully assess the current Business Model of Twitter, a well-known social media app, and identify potential issues/shortcomings and opportunities for improvement. To get started, read the case study “Entrepreneurs at Twitter: Building a Brand, A Social Tool or a Tech Powerhouse?” The […]