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Branding, Pricing, and Distribution Due Week 6 and worth 200 points Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. Write a four to five (4-5) page paper in which you: Create the domestic and global product branding strategy. Determine […]

IMC and Customer Satisfaction Due Week 8 and worth 200 points Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. Write a four to five (4-5) page paper in which you: Discuss the company’s advertising strategy and how it aligns […]

Patient-Centered Marketing This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution of goods and services” (Stevens, R., & Silver, L. S., 2015, section […]

#1 What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week’s lecture in your post. #2 What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each […]

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture […]

Learning Outcomes: In this course, students examine the promotional function and its role in an organisation’s marketing program with special emphasis on the practice of advertising, sales promotions, and new media in formulating Integrated Marketing Communications.  At the completion of this unit a student should be able to: Knowledge Examine […]