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Analyze marketing decision support systems and their impact upon marketing management systems. Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies. Assess the major influences in current consumer and organizational buying decisions. Analyze the appropriate marketing strategies to apply at each […]

1,Marketing has often been defined in terms of satisfying customers’ needs and wants.  Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before.  They feel marketers encourage consumers to spend more money than they should on goods and services they do not […]

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will […]

Create a Sales/Marketing Powerpoint Presentation. In the presentation, you will attempt to persuade your audience to buy a product or service, or to choose a particular career field. The product may be an actual product, or it maybe a fictitious product which you have fabricated. Please avoid topics which might […]

Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at […]

Write a four to five (4-5) page paper in which you: 1.    Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2.    Assemble a marketing strategy for your product, and determine an appropriate time table to implement your […]