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1.Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry. 2.Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg’s theory affect sellers’ marketing strategy? Use examples from the food industry to illustrate your point.

Think about the last car you purchased. Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model. Explain in detail. (Instead of a car it could be any other “durable” product of your choice).

1.What are some of the things IKEA is doing well to reach consumers in different markets? 2.What else could IKEA be doing? 3.IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy.

Will IKEA’s strategy work in developing nations such as India or Indonesia? Why or Why not? People can buy products from anywhere and from anyone. But if you can give them an experience when they buy from you, then you are going to stand out. Discuss the relevance of the […]

Consider the following McDonald’s products: French Fries Burgers Snack Wraps McCafe (coffee products) Chicken Nuggets Salads Breakfast Products Ice Cream Fish Fillet Map these products on a BCG Matrix. Based on the BCG Matrix you created, make recommendations on which products McDonalds should continue to offer, which products the company […]

Try to obtain demand elasticity estimates for at least one good related to your job, your hobbies, or your everyday consumption and comment on how the three factors that affect the price elasticity of a good might be playing a role in determining its magnitude.