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Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: ·         Discounts and deals ·         Increasing industry visibility ·         Price-based consumer sales promotions ·         Attention-getting consumer sales promotions […]

Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements: ·         A brief description of the product or service […]

Building on the global industry comparative analysis you did in Project 3, develop a business plan for your organization to operate in a new country. Analyze the new country first as a site for certain value-chain activities, and second as a market for your organization’s products. Note that the term […]

For this part of your process improvement plan, determine your process’s goals and objectives. Keep in mind that your goals should be specific, realistic, and include a deadline. The board and stakeholders will need to know when the new process or revised process will be fully integrated. This will also […]

Includes Course Outcomes: #2)      Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social media to develop and communicate the organization’s value proposition, build a brand, and seek multiple funding sources to […]

Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important?