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Discussion: Pricing―One of the 4 P’s Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion […]

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List […]

Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement […]

What does the future hold for traditional mass- media advertising? If you were the CEO of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure the livelihood of your company in 10 to 20 years?

1. If you were to research Gain laundry detergent, what would be a good pricing strategy? 2. Discuss what factors will impact your pricing strategy for Gain. 3. What pricing method would you use for Gain and why?

With baby boomers retiring now and over the next decade, what should the HR function in firms be doing to prepare for a leadership vacuum? What potential problems do you see these firms encountering based on the generation gap of the baby boomers, Generation X/Y, and Millennial? Share any ideas […]