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Marketing managers need to recognize the importance of the concept of interdependence when developing an effective marketing plan. In this week’s Learning Resources, you considered the value and process of Total Quality Management (TQM). You learned how this method could be used by managers to improve how a marketing plan […]

Write a message to persuade your boss to invest capital resources to develop the product or service for sale.  Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference […]

Up until this point, you have developed sections 1, 2, and 3 of your basic marketing plan. Now, it is time to share your idea with your fellow learners. Present the details of your new product idea and brand to include a Discussion on the product characteristics. First, to learn […]

Subsequent to watching the videos on Vans®, go to the vans website (http://www.vans.com) to explore their promotional strategy. Choose one Vans® product that interests you from their website. In essay format, discuss the following questions related to the promotional strategy used by Vans®: Describe the promotional strategy employed by Vans® […]

Using the company you chose to study throughout the term to build your Basic Marketing Plan for your final project, research how the company employs a social media strategy to build and manage customer relationships. Compare the company’s social networking sites and mobile applications with its official Web site to […]

In this Discussion, you will use what you learned about the fundamentals of marketing to define your personal brand. You are a product in the career marketplace, and it is essential that you use fundamental marketing skills to differentiate yourself from your competitors. Networking can play an integral role in […]