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Global MarketingMarketers must develop a keen awareness of how the environmental factors willpresent opportunities or threats to the company, brand, and product being marketed.According to Lamb, et al., (2014), “global marketers face the same environmentalfactors as they do domestically: culture, economic, technological, political structure andactions, demography, and availability and sustainability […]

Blake Electronics In 1979, Steve Blake founded Blake Electronics in Long Beach, California, to manufacture resistors, capacitors, inductors,and other electronic components. During the Vietnam War, Steve was a radio operator, and it was during this time that he became proficient at repairing radios and other communications equipment. Steve viewed his […]

1- Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives. 2. Explain how the e-business can make use of technology to monitor and control its operations. Examination Questions 1- Outline the stages involved in developing a strategic e-marketing plan. 2- […]

Marketing management week discussion “Goods and Services” Assess how a marketer would approach the Product P of the 4Ps for a service it wants to add to its existing product lineup. For example, Best Buy adding The Geek Squad or Sam’s Club adding automotive service centers.

Using the APUS Virtual Library, search for recent articles that give examples of these trends in the retail industry. 1. For each of five of the eight trends listed, find a recent article that discusses a business and describes how it has adopted this strategy. 2. Discuss each of the […]

1. Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10? (Points : 1) Marketers constantly search for new means to attract consumers’ attention, meaning their practices evolve too rapidly for legislation to keep up. Marketers operate in local, regional, national, and global markets, making the appropriate […]